Capturing a forever love in every dress.

Hi, and welcome! I’m Danielle, Lace & Liberty founder.

When I was wedding planning, I just couldn’t find a dress that worked for me. I wasn't asking for too much, I just wanted a dress that embodied my style, so I could feel like my best self on my big day. I would like the top of one dress, the skirt of another, and the beading of another. Which got me thinking, why can’t I design my own dress?

Enter Lace & Liberty, the proudly women-owned, fully comprehensive and virtual dress designing platform where every bride gets the opportunity to work with a talented designer. We’re democratizing fashion, one wedding dress at a time - and I’m proud to be able to offer brides this exceptional experience. 

Danielle Wen, founder of Lace & Liberty, sitting in their San Francisco showroom
Lace & Liberty wedding dress sketch
Lace & Liberty wedding dress sketch
Lace & Liberty wedding dress sketch

A collaborative design journey

During the design phase, we take into consideration every single detail that goes into your dress and ensure that all of your ideas flow together seamlessly - or, we recommend alternatives.

Some of the detailed considerations that go into each dress will include neckline shape, neckline depth, strap width, sleeve style, sleeve length, skirt silhouette, skirt layers, ruching, pleating, boning, cups, seams, darts, horsehair edge, raw cut edge.... and the list goes on!

It’s a truly collaborative experience. Together, we’ll walk the journey of custom wedding dress design from the initial sketch all the way through to sourcing fabrics, creating patterns, and hand-sewing every last detail of your gorgeous gown.


Layers and layers of love

A dress can have eight layers, and each one is thoughtfully selected. Maybe it's a layer that touches the skin, which should be silky-smooth and comfortable. Perhaps it's a layer that needs to add volume to the skirt, or a dash of sequined sparkliness. Or you might want a final layer of tulle, which needs to be soft and sheer.

Every button, sequin, bead and lace piece is hand-sewn onto the perfect fabric for your dress style. Forever is a long time, which is why we believe that each dress we make deserves extra attention to detail.

Lace & Liberty designer draping material on a mannequin
Satin dress material
Lace material
Lace & Liberty designer pinning material on a mannequin
Lady working on lace detailing on a wedding dress
Lace bodice during the creation process of a Lace & Liberty wedding dress

Behind the intricate seams

From team brainstorming and sketching, to fabric choices and dress construction, each piece is a process that takes a dream - plus time, creativity and hard work.

Then, of course, there’s lace.

Lace comes in a huge variety of styles: there's soft and delicate lace, all-over Chantilly lace, classic French Alençon lace, romantic 3D floral lace, modern geometric lace, and so much more! During the design process, we'll take our beautiful lace fabric and cut it into smaller sections and individual pieces to design it into the perfect neckline or create an interesting shape. Our talented seamstresses hand-sew each individual lace piece (sometimes over 60-70 pieces of them!) to create our lacy beauties.

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We once hand-stitched over 200 pieces of lace to a dress
a love letter from our founder

“I want every Lace & Liberty bride to feel like their dress is a true reflection of who they are and the love they share with their partner. It should be unique and personal; something that represents forever.”


The dressmakers and dreammakers

Danielle Wen


Enamored with Sailor Moon’s wedding dress as a young girl, Danielle has always loved bridal fashion. Following her own wedding gown design experience, she felt this personalized gown shopping experience was so wonderful but not accessible to most brides, so she set about making this experience a possibility!

Alison Chang

Bridal Designer

Ali has loved weddings and gowns since she was small. She was always drawing and imagining the beautiful dresses in her sketch books (even during class!). With years of experience in the bridal industry and a B.S. in Apparel Design, she has been using her passion for design & skills to help brides envision and create their dream gowns.

Mia Lin

Production Manager

A romantic at heart, Mia has loved art since childhood. She’s always had a strong sense for color and entered art school to study painting & fine art at the age of 12. She earned her bachelor degree in costume design and often created imaginative fashion forward gowns in school, sewing them by hand and even modeling them down the catwalk! She believes every bride deserves to be a shining star on her wedding day, wearing the most unique gown.

featured awards
Wedding Wire Couples Choice Award 2022Wedding Wire Couples Choice Award 2021Wedding Wire Couples Choice Award 2020Wedding Wire Couples Choice Award 2019

Brides in the wild

Design a custom dress that’s as unique as your love

Over 2000 brides have designed their dream dress with us. Now it’s your turn.