Wedding Dress Cost & Price Estimate
The average wedding dress in the US costs about $2,100 (The Knot 2026 Real Weddings Study). A custom wedding dress from Lace & Liberty, made to your measurements, costs $2,000–$5,500, and most of our recent brides spend $2,500–$3,500.
Take the short quiz below to get an estimate price range for the gown style you have in mind…
Wedding dress cost
How much does a wedding dress cost?
Every Lace & Liberty gown is made to your measurements. Customizing one of our collection designs adds $250–$1,000, a $150 deposit starts the design process, and you can pay in 2, 3, 4, 6 or 8 split payments, with no interest and no credit check.
Wedding dress price ranges
| Wedding dress | Typical price |
|---|---|
| Average wedding dress in the US | about $2,100 |
| US brides with lower budgets | about $1,200 |
| US brides with higher budgets | about $3,200 |
| Lace & Liberty custom wedding dress, made to your measurements | $2,000–$5,500 |
| What most Lace & Liberty brides spend | $2,500–$3,500 |
| Customizing one of our collection designs | adds $250–$1,000 |
US figures: The Knot 2026 Real Weddings Study of couples married in 2025. Lace & Liberty figures: our current pricing.
How paying for your dress works
$150 deposit
A $150 deposit starts the custom design process.
A $150 deposit starts the custom design process.
Your gown
Most brides spend $2,500–$3,500. Customizing one of our collection designs adds $250–$1,000.
Most brides spend $2,500–$3,500. Customizing one of our collection designs adds $250–$1,000.
Split payments
Pay for your dress in 2, 3, 4, 6 or 8 split payments, with no interest and no credit check.
Pay for your dress in 2, 3, 4, 6 or 8 split payments, with no interest and no credit check.
What changes the price
Silhouette, fabric, lace, embellishment and construction all affect the cost. Hand-placed lace appliqué, beading and fuller skirts take more materials and hours. Use the estimate below for a number based on your choices.
Other costs to plan for
- Rush fee: if you need your dress sooner, $250 for 18 week delivery, $450 for 12 weeks or $600 for 8 weeks.
- Shipping: $75 flat priority shipping in the US.
- Alterations: done by a local seamstress and not included in the dress price.
What our brides say about the price
“My dress was about $3,500 which is really good for a fully custom dress designed from the ground up.”
— Irelia, WeddingWire
“Lace and Liberty gave me my dream dress for a similar price to other dresses I had looked at.”
— Makenzie Southern
“I was hesitant to make a custom gown, but I AM SO HAPPY I DID! It was within my budget, comfortable, required very minimal alterations, and most importantly, represented ME!”
— Tiffany V
Have a budget in mind? Bring it to your design consultation and plan your dress around it.
Outside average: The Knot 2026 Real Weddings Study (10,000+ US couples married in 2025).
Wedding dress cost: FAQ
How much does a wedding dress cost on average?
The average wedding dress in the US cost about $2,100 in The Knot 2026 Real Weddings Study of couples married in 2025. Brides with lower budgets spent about $1,200 and those with higher budgets about $3,200.
How much does a custom wedding dress cost?
Lace & Liberty custom wedding dresses cost $2,000 to $5,500, and most brides spend $2,500–$3,500. Customizing one of our collection designs adds $250–$1,000.
Is a custom wedding dress more expensive than off the rack?
Not necessarily. The average wedding dress in the US costs about $2,100 (The Knot 2026 Real Weddings Study), and a custom Lace & Liberty wedding dress costs $2,000 to $5,500, with most brides spending $2,500–$3,500. Because we handle design, dressmaking and delivery ourselves and sell directly to you, our prices are comparable to off-the-rack options. Your dress is also made to your measurements rather than a standard size chart, which reduces alterations but does not eliminate them.
How do I get a custom wedding dress price estimate?
Use our online estimator, then book a complimentary virtual or San Francisco consultation for a personalized quote.
What affects custom wedding dress pricing?
Silhouette, fabrics, lace, embellishments, and construction complexity. Simple designs start near $2,000.
What other costs should I budget for?
Plan for alterations with a local seamstress (not included in the dress price), shipping ($75 flat priority shipping in the US) and, if you need your dress sooner, a rush fee of $250, $450 or $600 for 18, 12 or 8 week delivery.
Can I pay for my wedding dress in installments?
Yes. We offer 2, 3, 4, 6 or 8 split payments, with no interest and no credit check, and a $150 deposit starts the custom design process.
Design a custom wedding dress that’s as unique as your love
2,500+ brides have designed their dream dress with us. Now it's your turn.