Lace & Liberty | Custom Online Wedding Dresses

Design Your Dream Dress, No Compromises

By offering a unique and streamlined custom gown design process, Lace & Liberty makes it possible for you to create a wedding gown that's uniquely yours at an accessible price point! Our designers guide you through every step of the way - so you look and feel exactly the way you want on your big day.

L&L's Unique Brides

Camille's Floral Romantic Gown

Camille wnated a relaxed and romantic look that would be perfect for her beatufiul outdoor wooded wedding.

She chose a floral lace with the perfect blend of vine features that we appliqued on a sheer bodice and artfully placed on the skirt as well!

L&L's Unique Brides

Kelsey's Stunning Beaded Gown

Kelsey wanted to create a 2-in-1 look for her incredible Italian wedding. We worked with her on choosing a beautiful classy beaded lace pattern for a fitted gown with a very modern low back detail! We then designed a full tulle Aline overskirt to create all the drama for the ceremony look.

L&L's Unique Brides

Nicole's Gold Lace Backless Gown

Nicole followed her modern chic vision and designed this stunning gown with a plunging neckline and full open back details.

Her design features a completely unique gold lace pattern with long leaf like elements that was perfect for her plunging neckline design.

L&L's Unique Brides

Dashe's Custom Black Lace Gown

Dashe designed this gorgeous black gown to fit her personal styled! Her design features a subtle mermaid silhouette and lace applique!

She included unique flare sleeves that add some extra drama to her bridal look!

L&L's Unique Brides

Aundrea's minimalistic tie back design

Our bride Aundrea designed this chic miminalistic gown with the most interesting tie back details!

We worked with her on creating a few different tie back options so it was perfectly aligned with her vision.

L&L's Unique Brides

Pim's Unique Village Vibe Gown

Our bride Pim wanted to express her unique style through her gown and was very inspired by their cottage vibe venue at Greenfield Village. she wanted her dress to give a nod to the village-y and 1800s vibe of her venue so we designed her gown with the most delicate colorful florals and a unique high necklie with puff sleeves!

L&L's Unique Brides

Sophie's Romantic Delicate Lace Gown

Sophie designed the perfect gown for the her incredible wedding at a beautiful classic church and with the city skyline behind them.

She chose 2 different floral patterns for her gown, one with a 3D element that complimented each other and we worked with her to perfectly place each piece through her bodice into the skirt.

L&L's Unique Brides

Courtney's Classic Off the Shoulder Gown

Courtney designed this timeless and elegant dress to match her vision perfectly.

She added beautiful off the shoulder chiffon sleeves to compliment her minimalistic chic crepe gown.

L&L's Unique Designs

Allie's Halter Boho Gown

Ali loved how the halter neckline looked on her which was hart do find in the statment boho lace designs she loved.

We combined the two and customized our Arabella gown with a beautiful scalloped edge halter neckline for her.

L&L's Unique Brides

Srujana's Customized Roxie Gown

Srujana loved the perfect lace applique and plunging neckline of our Roxie gown but she wanted an even more bridal look so chose to customize the entire gown with an all white lining.

She added a

L&L's Unique Brides

Abigail's Elegant Satin Ballgown

Abigail designed the perfect ballgown for her wedding day.

This modest and classic design features a ballgown silhouette, pleated details on the neckline and buttons down the train of the gown!

L&L's Unique Brides

Rochelle's Lace Long Sleeve Gown

Rochelle's wanted something fitting for a beautiful cathedral wedding but not being completely traditional.

She chose this beautiful statement lace and we artfully appliqued it to here sleeves and shoulders for the perfect look!

L&L's Unique Brides

Elizabeth's Gold Brocade Gown

Elizabeth wanted gold accents througout her gown but wasn't very into lace, so we source this beautiful gold embossed brocade fabric for her stunnig gown!

Learn More - Book a Free Stylist Call

Why Go Custom?

Our direct to consumer model allows us to fully control every step of the custom gown creation process. Our team is in charge of everything from design, fabric sourcing, pattern making, production, quality control, and delivering your final gown.

Savings through our direct to consumer model are passed directly onto brides making our custom gowns as accessible as possible.

Accessible Pricing

Price Range: $1500-$5000

Average Gown: $2000-$3000

A truly unique gown is more affordable than you think through our direct to consumer model.

Your Exact Style

Bring your dream dress to life starting with a sketch that incorporates all elements of your desire. Design your gown with the neckline & skirt silhouette that look best on you, choose your favorite lace & color elements.

Show Your Flair

Want an 8 foot train? A matching cape with a hood? Removable sleeves and sparkle overskirt? Black & white 3D lace?

We'll make it happen!

Made To Measure

Each gown is individually patterned and hand sewn for your specific design and in your own measurements! Our made to measure feature provides a better fit upfront.

Learn More - Book a Free Stylist Call

Get Inspired by the Unique Styles our Brides Designed

Have a look through the myriad of designs our brides have dreamed up of! Our design stylists are here to guide you through narrowing down your vision, explaining fabric choices and gown construction, to see if custom is a good fit for you!

Classic Romantic Brides

Minimalistic Chic Brides

Unique & Colorful Brides

See More

Where Can You Find Us?

Schedule a call or visit us in person!

ONLINE CUSTOM GOWN DESIGN

SAN FRANCISCO SHOWROOM

See What Our Brides Have To Say!

Read more about our bride's experiences on Yelp and Weddingwire

Erin K.

I love Lace & Liberty! The designers at L&L really helped me with visualizing how things would look and were so fun to work with. They worked with my initial budget to come up with something beautiful, but I ended up deciding to put more money into the dress to get more applique added. The price of my dress ended up being $2500 which was comparable to the ready-made dresses with similar levels of applique on them, except it actually had every feature I wanted!

Lisa B.

Lace & Liberty is the BEST!!! My wedding dress was unique, well made, affordable, perfectly fitted to me when it arrived (a savior in the middle of a pandemic), and my entire experience working with the L&L team was a dream. L&L was referred to me by a friend who had gotten a custom wedding romper made there. It was the last shop I went to after many larger stores and, from the second I walked in the door, it felt SO different. Other shops had felt stuffy and time crunched, but Lace & Liberty welcomed me with open arms and the biggest grin, immediately making me feel excited and comfortable.

Melissa C.

A couple reasons why I think L&L is so special, and how they go above and beyond for their brides: 1. I needed my dress super rushed (as in I needed it in 4 months) and I'm so happy I went with L&L to get a dress I actually loved, instead of having to settle for the few dresses that could get to me on time at a regular bridal shop. Even with the rush fee, and wanting a completely custom top, L&L still stayed within my budget and got me my dress in the promised 2 months before my wedding date. Their work is amazing, unique, and one of a kind, but they are also a small business made up of the kindest and most lovely women.

Search our collections

Design Your Dream Dress, No Compromises

Camille's Floral Romantic Gown

Kelsey's Stunning Beaded Gown

Nicole's Gold Lace Backless Gown

Dashe's Custom Black Lace Gown

Aundrea's minimalistic tie back design

Pim's Unique Village Vibe Gown

Sophie's Romantic Delicate Lace Gown

Courtney's Classic Off the Shoulder Gown

Allie's Halter Boho Gown

Srujana's Customized Roxie Gown

Abigail's Elegant Satin Ballgown

Rochelle's Lace Long Sleeve Gown

Elizabeth's Gold Brocade Gown