Custom wedding dresses with AI magic

Unveil Your Unique Style! Dive into our cutting-edge AI design studio offering endless customization options. Have fun combining silhouettes, necklines, lace, and more. See your vision come to life with stunning sketches.

Your perfect dress awaits.

Lace and Liberty bride kissing her groom surrounded by wedding guests
Lace and Liberty bride holding her bouquet
Lace and Liberty bride smiling with her husband next to the Golden Gate Bridge
Lace & Liberty bride smiling with her bouquet
Lace and Liberty bride kissing her groom surrounded by wedding guests
Lace and Liberty bride holding her bouquet
Lace and Liberty bride smiling with her husband next to the Golden Gate Bridge
Lace & Liberty bride smiling with her bouquet
Lace and Liberty bride with long veil
Lace & Liberty bride standing with her husband
A bride in her custom Lace & Liberty wedding dress holding her bouquet
Lace & Liberty bride in a black wedding dress kissing her partner in a forest
Lace and Liberty bride with long veil
Lace & Liberty bride standing with her husband
A bride in her custom Lace & Liberty wedding dress holding her bouquet
Lace & Liberty bride in a black wedding dress kissing her partner in a forest
It's an exciting new world

Experience the Future of Custom Wedding Dress Design

Be the first to experience AI innovation meets real-world design craftsmanship

Let your imagination run wild! Dive into limitless dress possibilities assisted by your AI designer. Mix and match silhouettes, necklines, lace, and more with just a click.

Collaborate IRL with your Lace & Liberty human designers! Fine-tune and personalize your AI-inspired design. Transform your vision into a stunning, custom-made wedding dress.

  • Fully customizable with hundreds of fabric, lace and color options
  • Step by step guidance from a dedicated designer
  • Design price average: $2500-$3500
Bride Spotlight

A peak into the entire custom process

The exquisite YB Chang from the Try Guys designed a gown fit for a queen. 👸

Wondering how it all works? Go behind the scenes with YB and see the entire custom design process!

Here's where you can find us

Every love story starts with “hello.”
(Whether it's in person, or online)
Lace & Liberty showroom in San Francisco

Try on dresses & customize at our San Francisco bridal showroom

If you want to visit us IRL, book a private appointment at our sunny studio in San Francisco! We have a large range of sample dresses for you to try on during your in-person appointment. Any of our collection designs are available to buy as is, plus you can request customizations. We also offer our full custom design service from our showroom.

Woman on a virtual call on her laptop with the Lace & Liberty team

Schedule a free call with our design team to learn more

Interested in our fun, stress-free custom design service? During this complimentary call, we’ll take you through all the ins and outs of the process. This is not going to be a dress from the rack (or your mom’s closet) - we'll create a personalized, one-of-a-kind gown, made just for you.

Model wearing a Lace & Liberty collection dress
Try on our collection gowns in San Francisco

2023 Soleil Collection

Exquisitely handmade wedding dresses designed for the unique, free-spirited, and oh-so-beautiful bride. Inspired by the dramatic California coastline, our dresses are bold, extraordinary, and fully customizable by none other than… yours truly.

How does this custom process actually work?

1

Start with a free consultation

Is custom design a good fit for you?

In this 15-minute call, we’ll guide you through the entire custom design process, give you price guidance, and bounce ideas around with you. Settle down with a coffee, ask all your questions, and enjoy a cozy virtual conversation with one of our design experts.

2

Narrow down design details, choose fabric & lace

  • Kick off the design phase with a $150 deposit
  • Talk through your vision with our design experts
  • Refine your design details, such as silhouette, neckline, color, fabric, lace & more
  • Receive a personalized gown sketch as a gorgeous keepsake
3

Take a front row seat as your dream dress comes to life

We understand that designing a dress online can seem daunting, which is why we prioritize transparency throughout the entire process. Each dress is individually handmade, and we provide photos of your specific dress in progress - directly from our workshop - for you to review with your designer.

We're here to guide you every step of the way. Ultimately, our goal is to ensure that you are thrilled with your one-of-a-kind dress.

Lace & Liberty bride on a Zoom call with founder, DanielleLace & Liberty wedding dress sketch

THe Lace & Liberty Story

Where art meets heart

As a proudly women-owned company, we know how you feel. You want to look incredible on your wedding day, and you want every step that gets you to the aisle to be stress-free. Together, we’ll guide you through the journey of a custom wedding dress design, from the initial consultation, sketch visualization and choosing fabrics, all the way through to creating patterns and hand-sewing every last detail of your gorgeous gown.

Lace and Liberty designer pinning lace onto a mannequin in the showroom

FAQs

There’s no question about your love for your partner-to-be, but there might be a few about our virtual dressmaking process. We’ve answered some common questions here. 

How much does a custom wedding dress cost?

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Our custom design pricing starts at $1500, and goes up to $5500. On average, brides spend between $2000-$3500 on a fully custom gown with us, made to her measurements. Here at Lace & Liberty we've created a unique direct to consumer model where we handle the entire design, dress making and delivery process, and pass on any savings directly to brides, allowing us to co-create with you a unique gown at an accessible price point!

How long does it take to make a custom wedding dress?

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Crafting a custom wedding dress typically takes 6months, his timeframe includes consultations, design finalization, production edits and shipment times. We deliver final gowns to brides no less than 4months prior to the wedding date to ensure ample time for final fittings and alterations. We recommend brides start the process 10months to 1 year before the wedding, but we also have rush options available up to 8-12 weeks.

What should I consider before purchasing a custom wedding dress?

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  • Style: Find out and be confident on what styles look best on you! Be open minded in trying on designs with different neckline, silhouette and fabrics to find out what you love and don't love.
  • Budget: Understand the full costs, including the dress design, accessories, as well as final alterations.
  • Timeline: Ensure you have enough time for the entire design and fitting process. Leaving enough time for final alterations is also key in planning.
  • Comfort: As you'll be wearing your wedding dress for an extended period of time, make sure to consider if your designs also meets your comfort requirements.
  • Designer's Expertise: Have a consultation to see if the design team aligns. with your vision and what possibilities and limitations are. Have a look through dress designs that the brand has created for past brides to get inspiration and a good sense of results.
  • Alterations: Understand the alteration process, timeline and any associated costs.

Design a custom wedding dress that’s as unique as your love

Over 2000 brides have designed their dream dress with us. Now it’s your turn.