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Design your dream dress, no compromises

Changing the way you shop for your wedding gown

By offering a unique and streamlined online gown design process, Lace & Liberty makes it possible for you to create a wedding gown that's uniquely yours at an accessible price point! Our designers guide you through every step of the way - so you look and feel exactly the way you want on your big day.

Learn More - Book a Free Stylist Call

Why Lace & Liberty?

Our direct to consumer model allows us to fully control every step of the custom gown creation process. Our team is in charge of everything from design, fabric sourcing, pattern making, production, quality control, and delivering your final gown.

Savings through our direct to consumer model are passed directly onto brides making our custom gowns as accessible as possible.

Accessible Pricing

Price Range: $1500-$5000

Average Gown: $2000-$3000

A truly unique gown is more affordable than you think through our direct to consumer model.

Your Exact Style

Bring your dream dress to life starting with a sketch that incorporates all elements of your desire. Design your gown with the neckline & skirt silhouette that look best on you, choose your favorite lace & color elements.

Show Your Flair

Want an 8 foot train? A matching cape with a hood? Removable sleeves and sparkle overskirt? Black & white 3D lace?

We'll make it happen!

Made To Measure

Each gown is individually patterned and hand sewn for your specific design and in your own measurements! Our made to measure feature provides a better fit upfront.

Learn More - Book a Free Stylist Call

Get Inspired by the Unique Styles our Brides Designed

Have a look through the myriad of designs our brides have dreamed up of! Our design stylists are here to guide you through narrowing down your vision, explaining fabric choices and gown construction, to see if custom is a good fit for you!

Classic Romantic Brides

Minimalistic Chic Brides

Unique & Colorful Brides

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Custom Bridal Gown Survey

ONLINE CUSTOM GOWN DESIGN

San Francisco Bridal Shop

SAN FRANCISCO SHOWROOM

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Erin K.

I love Lace & Liberty! The designers at L&L really helped me with visualizing how things would look and were so fun to work with. They worked with my initial budget to come up with something beautiful, but I ended up deciding to put more money into the dress to get more applique added. The price of my dress ended up being $2500 which was comparable to the ready-made dresses with similar levels of applique on them, except it actually had every feature I wanted!
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Lisa B.

Lace & Liberty is the BEST!!! My wedding dress was unique, well made, affordable, perfectly fitted to me when it arrived (a savior in the middle of a pandemic), and my entire experience working with the L&L team was a dream. L&L was referred to me by a friend who had gotten a custom wedding romper made there. It was the last shop I went to after many larger stores and, from the second I walked in the door, it felt SO different. Other shops had felt stuffy and time crunched, but Lace & Liberty welcomed me with open arms and the biggest grin, immediately making me feel excited and comfortable.
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Melissa C.

A couple reasons why I think L&L is so special, and how they go above and beyond for their brides: 1. I needed my dress super rushed (as in I needed it in 4 months) and I'm so happy I went with L&L to get a dress I actually loved, instead of having to settle for the few dresses that could get to me on time at a regular bridal shop. Even with the rush fee, and wanting a completely custom top, L&L still stayed within my budget and got me my dress in the promised 2 months before my wedding date. Their work is amazing, unique, and one of a kind, but they are also a small business made up of the kindest and most lovely women.
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Lace & Liberty In the Press

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