Visit our San Francisco bridal showroom today

Elevate your wedding dress experience.

Twirl and toast to the beginning of your forever, with a dress you’ll always remember. Our sunny Lace & Liberty bridal store & design studio is where the magic happens.

All of our appointments are intimate one-on-one sessions, where we offer a personalized & luxurious experience. Book your complimentary appointment now to indulge in an hour of fun with loved ones.

Lace & Liberty showroom in San Francisco

Expertly crafted gowns, from showroom to aisle.

Wedding dresses hanging on a rack at the Lace & Liberty showroom in San Francisco

Try on our collection dresses

Let lace, beadwork and tulle become your top priority as you try on our collection of spectacular gowns. Our showroom experience is curated for the bride who’s looking for an intimate dress try-on session with her nearest and dearest present. Enjoy this one-hour experience in our light, bright showroom space while we guide you through your design options.

Price range: $1500-$4000

Lace and Liberty designer pinning lace onto a mannequin in the showroom

Design your custom wedding dress

Whether you simply want to customize a few things on one of our collection dresses or create a unique gown from scratch, we offer our full custom design experience at our studio. This is your chance to dream up your dress and watch our expert designers bring it to life, and you’ll be able to view our favorite fabric and lace options, too.

Price Range: $1500-$5500

bride love notes

"Lace and Liberty really made my vision come true! Ali was my designer and she was wonderful to work with. She made the process easy and fun, even during the pandemic when my husband and I made our first appointment ."

Richelle L

“Lace and Liberty gave me my dream dress for a relatively reasonable price. They were an absolute joy to work with from the very beginning. I can't recommend [them] enough to anyone looking to have their own custom gown!”

Makenzie Southern

"Alison was incredible it's like she was in my head and could imagine exactly what I wanted. The sketch came out perfect and the end result of my dress was better than I had dreamed of."

Ashley Dominguez

"I had a great experience at Lace & Liberty and ultimately bought my wedding dress from them. I loved the small scale of their shop and the personal and patient approach they take to helping you find your dress. I highly recommend!"

Laura Ory

"I looked up ONE wedding dress boutique and the rest was history. Ali was a dream to work with... The process was so easy and I got updates as the dress was being made. I absolutely LOVE my wedding dress with lace overskirt."

Christine Erfe


There’s no question about your love for your partner-to-be, but there might be a few about our showroom. We’ve answered some common questions here. 

Can I try on dresses at the San Francisco showroom?

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Yes! We carry sample sizes of our past, current collection designs and many more to try on. You may also get to see yet to be released new designs and a wide range of the fabrics & lace options we use in our designs displayed in our studio.

What’s the guest limit for appointments and is there a fee?

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We don’t charge a fee for any of our appointments. We don’t have a guest limit, however our studio is an intimate space that can comfortably accommodate up to 5 guests per party. If you have more than 5 guests let us know and we can figure out an appointment time when the showroom’s less busy.

Will I still need alterations if the design is made to my measurements?

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"Made to Measure" means that we will have the pieces made in your own measurements to improve on overall fit to suit your proportions. This will ensure that the dress is made in your own proportions and your height range rather than cut from a standard sizing template. This will reduce alteration needs but not eliminate it. 

We offer this service as an upgrade to using a standard size chart and reducing significant alterations. However the perfect fit is something we cannot guarantee, even without weight gain/loss, fabrics stretch and mold differently to a body. Alterations are expected and brides should always budget accordingly.

What’s your price range?

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Our collection designs range from $1500-$4000, see our Collection page for specific designs & pricing. Customization options are available on all of our designs, small customization on existing gowns start at $250.

Can I design a full custom gown in the SF showroom?

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Yes! Our design team can assist you in creating a unique one of a kind piece during your in person appointment in SF as well. You’ll have the added benefit of trying on our designs in similar fabrics or silhouette as a starting point, or mix & match two styles together into one perfect design. Our showroom is also home to our design studio, so we have the whole variety of luxe bridal fabrics to touch and feel in person, and our top 70-80 lace styles on display as well!

Lace & Liberty couple holding hands at their wedding
Lace & Liberty bride in pink dress kissing her husband in the street
Lace & Liberty bride with tattoos in a black wedding dress
Newly married Lace & Liberty couple in a grass field

Design a custom dress that’s as unique as your love

Over 2000 brides have designed their dream dress with us. Now it’s your turn.