Visit our San Francisco bridal Store Today

A premier
San Francisco bridal store

Find "The One" that truly reflects who you are with Lace & Liberty.

Unlimited Choices: Customize our collection or create a custom design, the sky's the limit. Your vision leads the way.
Perfect Fit: Forget standard sizes; our dresses are tailored to your unique body shape for comfort and confidence.
Personalized Experience: Your gown will be a one-of-a-kind piece that captures your style and tells your love story.

What to expect:
* Completely free, 1 hour appointment
* Try on over 200 samples, size 2-20
* Dedicated 1x1 expert guidance
* Fun, laughter & great memories

Choose from our collection, customize or full custom

Meet our San Francisco brides

Tiffany V

Lace & Liberty made the entire design experience so fun! Ali my designer actively listened to my previous experiences and what I was interested in.

I was hesitant to make a custom gown, but I AM SO HAPPY I DID! It was within my budget, comfortable, required very minimal alterations, and most importantly, represented ME!

Tiffany's gown: a custom one shoulder fitted gown with hand applique gold lace & matching cape

Courtney K

I had the best experience working with Lace & Liberty!

It was the first dress shop I walked into where I felt completely comfortable and not pressured into certain styles. I ended up going with a semi-custom dress which I was nervous about, because I have heard horror stories about custom dresses, but the process ended up being seamless. I was so incredibly pleased with the end result.

Courtney's gown: customized Venus Gown - customized off shoulder straps with buttons down a long train

Irelia S

It was really difficult looking for a wedding dress that was black but not goth, until Ali from Lace and Liberty helped to create my dream dress. I told her I wanted a black wedding dress that gives goddess of the underworld vibes and she said that's no problem.

She showed me different fabrics and lace design options to chose from until I found the ones that I loved. The sketch was amazing and she even sent me picture updates on the dress! I got so many compliments on my dress.

My dress was fully custom and definitely of a kind. My dress was about $3,500 which is really good for a fully custom dress.

Irelia's gown - custom black chantilly and beaded lace gown with soft chiffon wings

Isabela P

Truly dreamy in a nutshell.

My mum and I came to Lace & Liberty with a modest budget and a simple idea of what we wanted my elopement dress to look like and were amazed by the experience at Lace & Liberty.

When we gave a budget estimate to Alison, she guided us right away and we chose a few to try. I loved one skirt right away and Alison helped looking for the perfect top to match. We bought it right there.

On my elopement day I was comfortable, secure, and felt great!

Isabel's top: Garden Crop Top
Isabel's skirt: Ombre blue pearl Dream Skirt

Diane K

I cannot recommend Lace and Liberty enough! Going the custom-design route and specifically choosing Lace and Liberty was one of the absolute best decisions I made in planning my wedding.

I had a specific cut and style in mind that I simply wasn’t finding elsewhere, and I was pleasantly surprised by how affordable custom-designing my dress was.The whole process that truly enjoyable!

Diane's gown: custom tea length blush gown with 3D purple and blush lace applique throughout

Jillian C

It was SO lovely working with Lace & Liberty and so special to me to be able to help design my perfect gown and veil!

It was exciting to receive the sketches and updated progress pictures along the way.

I will definitely continue to recommend lace and liberty to everyone I come across in the future.

Jillian's gown: customized Anya Gown with scattered lace on skirt + matching lace cathedral veil

Sofia G

Lace & Liberty is the best option out there. I just had two consultations, they took special care of me and together we designed the boho top piece of my dreams. I didn't have to think twice to buy it in the spot.

The second consultation I decided on a dress to match the boho top, and they helped me get that modern/simple look I was looking but could fit perfectly my boho top.

I cannot talk more wonders about Lacer & Liberty, they have truly provided me with a unique experience and my dress is really a reflection of me.

Sofia's gown - The Jolie
Sofia's topper - custom boho lace topper with fringe detailing
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Lace & LIberty San Francisco Bridal Store - Featured Awards

Wedding Wire Couples Choice Award 2022Wedding Wire Couples Choice Award 2021Wedding Wire Couples Choice Award 2020Wedding Wire Couples Choice Award 2019

our unique san francisco bridal experience

A unique San Francisco bridal experience with personalized options

Wedding dresses hanging on a rack at the Lace & Liberty showroom in San Francisco

Try on a wide range of dress styles

Our San Francisco bridal experience is one-a-kind, fun and so memorable! 

Bring your loved ones or simply come yourself for a private 1 hour appointment with a dedicated stylist. We have over 200 samples and sizing from 0-20 to try on.

Can't wait to find your one!

Collection Gown Price range: $1500-$4500

Lace and Liberty designer pinning lace onto a mannequin in the showroom

Add customizations to any design

If you fall in love with any of our designs, we're also uniquely set up to provide small customization options as well so it's perfect! 

Every dress is hand made just for you and in your own proportions! Based on any existing design, we can also change the neckline shape, choose a different lining color, add removable sleeves and straps, add in support, specify the train length, and so much more! 

Customization additions: +$250-$1000


There’s no question about your love for your partner-to-be, but there might be a few about our showroom. We’ve answered some common questions here. 

Can I try on dresses at the San Francisco showroom?

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Yes! We carry sample sizes of our past, current collection designs and many more to try on. You may also get to see yet to be released new designs and a wide range of the fabrics & lace options we use in our designs displayed in our studio.

What’s the guest limit for appointments and is there a fee?

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We don’t charge a fee for any of our appointments. We don’t have a guest limit, however our studio is an intimate space that can comfortably accommodate up to 5 guests per party. If you have more than 5 guests let us know and we can figure out an appointment time when the showroom’s less busy.

Will I still need alterations if the design is made to my measurements?

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"Made to Measure" means that we will have the pieces made in your own measurements to improve on overall fit to suit your proportions. This will ensure that the dress is made in your own proportions and your height range rather than cut from a standard sizing template. This will reduce alteration needs but not eliminate it. 

We offer this service as an upgrade to using a standard size chart and reducing significant alterations. However the perfect fit is something we cannot guarantee, even without weight gain/loss, fabrics stretch and mold differently to a body. Alterations are expected and brides should always budget accordingly.

What’s your price range?

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Our collection designs range from $1500-$4000, see our Collection page for specific designs & pricing. Customization options are available on all of our designs, small customization on existing gowns start at $250.

Can I design a full custom gown in the SF showroom?

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Yes! Our design team can assist you in creating a unique one of a kind piece during your in person appointment in SF as well. You’ll have the added benefit of trying on our designs in similar fabrics or silhouette as a starting point, or mix & match two styles together into one perfect design. Our showroom is also home to our design studio, so we have the whole variety of luxe bridal fabrics to touch and feel in person, and our top 70-80 lace styles on display as well!

Lace & Liberty couple holding hands at their wedding
Lace & Liberty bride in pink dress kissing her husband in the street
Lace & Liberty bride with tattoos in a black wedding dress
Newly married Lace & Liberty couple in a grass field

Design a custom wedding dress that’s as unique as your love

Over 2000 brides have designed their dream dress with us. Now it’s your turn.