Book your SF appointment

Book a San Francisco Bridal Appointment

Live in the Bay Area? Book your complimentary 1-hour appointment to try on dresses at our welcoming showroom. Twirl your way through our collection and discuss all your design needs with us.

Our first meeting:
what to expect

No matter where you are in your dress search journey, book an appointment to learn about our online custom process or visit in person to try on a selection of gowns.

Ready to know more? Here’s the breakdown:

1.

Go over inspiration

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Open up Pinterest, haul out your vision board and give us the full breakdown of your dream dress. We want to know everything, no matter how overboard you might think you're being (you’re not, btw).

During the initial chat, we will take your ideas, style, venue and even the weather into consideration to start threading your design together. Or, we’ll give you some homework on the next steps in narrowing down your vision.

2.

Chat about your budget

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We'll then provide initial price guidance for you based on your design ideas. By providing us with your ideal price range, we’ll be able to suggest the best-suited materials, beadwork, embroidery and lace for your dream dress. If your gown ideas don’t match your budget, we can provide a breakdown of different options or beautiful alternatives to help keep you within the limits.

3.

Discuss any design no-gos

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Hate mermaid-style? Don’t want even a hint of lace? Everyone’s got their wedding dress peeves, and now is the best time to bring them up. We’ll make note of what’s NOT on the cards, and be sure to leave them out.

4.

Discuss next steps

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We break down our custom design process into 3 stages: Explore, Design & Production. We'll walk you through what to expect at each stage and show you examples of our designs + behind the scenes photos.

5.

FAQs, timelines & next steps

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We know the custom design process is very different than traditional gown shopping, so let us answer any questions you might have. We will discuss timelines, how alterations will be handled, and let you know how best to prepare for the process to ensure that you know what style looks best for you - before diving into the custom process.

1.

Go over inspiration

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No matter if this is your first appointment (and you have no idea what you’re looking for), or your 5th and you know exactly what you love - we can’t wait to hear about your wedding and chat about what inspires you. Show us what you like and don’t like, and we’ll take it from there.

2.

Try on our collection gowns in person

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Our design team will listen to what your style preference is and give you some of our suggestions as well. We’ll pull designs that are in the style you’re looking for, and based on your feedback we’ll continue to hone in our selection for you as the appointment progresses. Don’t be afraid to try something you may not have imagined - brides often surprise themselves by falling in love with something completely different from what they imagined they would like!

3.

Chat about your budget

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We’ll provide a gown quote during your try on appointment and a follow up email with information on all the ones you love the most. We can also give you an idea of customization costs on additional designs and discuss fully custom pricing estimates. By providing us with your budget, we can show you the styles that best suit and give options to add and customize.

4.

FAQs, timelines & next steps

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Now’s your chance to ask us anything! At this stage we will discuss timelines, how alterations or customizations will be handled (if you have any), and we’ll finalize the costing details.

Lace & Liberty couple holding hands at their wedding
Lace & Liberty bride in pink dress kissing her husband in the street
Lace & Liberty bride with tattoos in a black wedding dress
Newly married Lace & Liberty couple in a grass field

Design a custom wedding dress that’s as unique as your love

Over 2000 brides have designed their dream dress with us. Now it’s your turn.