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1301 Castro Street, San Francisco, California, 94114



Mon, Wed, Fri: 11:00 am - 6:30 pm

Sat - Sun: 10:30 am- 6:30 pm


At Lace & Liberty, we strive to bring a fun and personalized experience to every bride. We bring you a wide selection of styles, one-on-one attention, to create a custom made gown, all at exceptional value. Let us make your dream dress a reality with a wedding look that’s made especially for you.

Personalized & fun
In-person dress fitting

If you're in the San Francisco Bay area, come visit us in person!
You can try on all of our past & present designs and see new designs in progress. We also showcase a variety of our top lace & fabric options.
Lace & Liberty core collection: $1300-$3500

Custom gown designs: $1500-$4500


We recommend gown shopping 9months - 1 year prior to your wedding date. We also have 3-6months rush options available.


Qs: Can I try on dresses at your SF Showroom?

A: Yes absolutely! Our San Francisco showroom carries all of our past, current, and in in progress new designs in a variety of sample sizes ranging from size 2-20. We have many dresses and bridal separates for you to try on and if you were considering customization or custom, we can show you a variety of fabric and lace options in person as well!

Qs: Do I have to know what I want and design a custom gown with you in the SF showroom?

A: Not all all! Many of our in person brides will fall in love with one of our core collection designs and purchase as is. Often some brides will do small customizations on an existing design such as lowering the neckline, adding a train or changing the lining color. If you have interest in a fully custom gown, our designers can also help you in our showroom to go through the process in person!

Qs: How do I provide measurements?

A: Lace & Liberty will provide a detailed list of measurements for your dress so all aspects are accounted for. You can have them taken at a local seamstress or schedule a time for a Zoom call with our team to take then together on a call.

Qs: Do I still need alterations if my gown is made to measure?

A: Our goal in providing a made to measure service is to have our products to suit your body shape as best as possible. However, even with Made-to-Measure products we don’t expect that all items will fit perfectly upon receipt, however as they are made for your proportions our brides generally require less alterations compared to standard sizing. A perfect fit can only be achieved in person with an experienced seamstress. Our gowns have been designed for easy alterations or adjustments and we highly recommend booking in a seamstress appointment early on to avoid rush.

Weddings & Dresses as Unique as You Are

Check out more of our real brides on Instagram @lace_and_liberty

Jessica G

Photography by:Sergio Alcalo @sergioalcalaphoto
Flower Crown: Andrea @petite.maui
Our stunning bride: Jessica @velvetpaige

Jessica and her husband had the most incredible big day in the unbeatable beauty of Maui!
Every detail was so thoughtfully planned out and
the Redwoods with traditional Nigerian elements from Tosin's family!

Jackie & Scott

Photography by: Stephanie Cursso @stephaniecursso
Venue:The Barlow Event Center
Flowers from: Von der Lieth Studios @vldstudios

Sometimes we receive photos from our bride and it looks like so much fun we wish that we could've been there! Jackie's redwood celebration is absolutely one of those joyful moments!

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