1301 Castro Street, Noe Valley, San Francisco, California, 94114

Mon, Wed, Fri: 11:00am - 6:30pm

Sat - Sun: 10:30am - 6:30pm



Lace & Liberty is a wedding dress brand known nationally for our unique custom designed gowns. Our design studio and showroom is based in San Francisco, where we invite brides to come visit us in person.
We design a core collection of beautiful gowns, and during your appointment, you can try on and shop our entire collection. You can also explore customization options, as well as work 1x1 with our designers to create a fully custom gown.

Personalized, Intimate & Fun
The Perfect Bridal Experience

Why Lace & Liberty?

- Meet & receive expert guidance from our designers directly 

- 1x1 intimate & personalized appointments 

- Made to measure for a better fit upfront
Lace & Liberty core collection: $1500-$4500

Custom gown designs: $2000-$5500


Standard Production: 6 months

Rush: 2-4 months options available


Qs: Can I try on dresses at your SF Showroom?

A: A: Yes absolutely! Our San Francisco showroom carries all of our past and current collection gown designs in a variety of sample sizes, ranging from size 2-20. During your appointment we guide you through trying on different styles and discussing customization options if you have interest.

Qs: Do you have a collection of dresses already designed or only do custom?

A: We design a yearly core collection showcasing what inspires us! Currently our newest 2022 Taala collection includes classic satin and romantic lace gowns, as well as modern and fun jumpsuits, capes and more! You can choose to shop these exact designs or discuss customization options with us in person.

Qs: Can I design a fully custom gown in person with you at the SF Showroom?

A: For sure! You’ll get to meet one of our designers in person and she’ll guide you through the magical experience of visualizing and designing your own unique gown. At our showroom, we showcase our top lace styles as well as a large selection of fabric choices, all of which you can see and touch & feel in person.

Qs: What does made to measure mean? Is it better than standard sizing?

A: Every gown is individually patterned & hand made for each bride in your own measurements! We’ve found that standard sizing does not take into account individual body proportions and we wanted to provide you with a gown that fits your proportions better right off the bat. Alterations for fit area still expected but made to measure alleviates the need for extensive proportional adjustments.

Black and White Wedding Dress

See our core collection gowns & bridal separates

Get inspired by our beautiful brides and see how they wore their Lace & Liberty creations

Romantic Wedding Dress
Custom Wedding Dress with Cape

See more minimalistic chic designs worn by our modern brides

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