Find the One that feels most You

This is your big day and it's all about you! We'll guide you through choosing different silhouettes, educate you on fabric choices and find the style that looks and feels best on you. Let your wedding dress experience be the most fun part of wedding planning! We want you to look and feel like your best self on your wedding day, let us take care of all the details so it's perfect.

Our San Francisco showroom offers a wide variety of styles and sizes to try on. Bring your loved ones or come yourself, just remember to relax and have fun!

📍 : 1301 Castro Street, San Francisco, 94114

: Open daily 10:30am-630pm. Closed Tuesdays.

📞: 415-200-2558


👗: Core Collection Gowns: $1500-$4500

* Free appointments. Sample sizes available: 2-18.

Take a peak into our showroom

Every bride deserves a unique gown experience, personalized just for you

How it Started 🌟

Hi! I'm Danielle, founder at Lace & Liberty. When I was shopping for my own wedding dress, I somehow always liked the top of one dress, but the skirt of another. With the help of an experienced dressmaker, I custom-designed a unique gown that had all the elements I loved, and it was such a memorable and meaningful experience to me.

I wanted to bring this exceptional experience to every bride, so in 2015 I embarked on this journey for you to have a hand in designing the most important dress you'll wear.

How it's Going ❤️

I'm so proud that we now have a passionate team of women, and a unique direct-to-consumer model that allows us to create individual custom handmade gowns for every bride, all at an accessible price point.

Every year we design our own core collection of gowns for brides to try on in our San Francisco studio. Our designs are inspired by our passions and by our unique brides themselves. We also serve brides across all 50 states with a virtual custom design experience that's very involved, transparent, and most of all fun for everyone!