Visit our San Francisco bridal Store Today

A premier
San Francisco bridal store

Find "The One" that truly reflects who you are with Lace & Liberty.

Unlimited Choices: Customize our collection or create a custom design, the sky's the limit. Your vision leads the way.
Perfect Fit: Forget standard sizes; our dresses are tailored to your unique body shape for comfort and confidence.
Personalized Experience: Your gown will be a one-of-a-kind piece that captures your style and tells your love story.

What to expect:
* Completely free, 1 hour appointment
* Try on over 200 samples, size 2-20
* Dedicated 1x1 expert guidance
* Fun, laughter & great memories

Lace & Liberty showroom in San Francisco

What brides are saying about our san francisco bridal experience

"Thrilled to have created my own weddingdress design. I've received incredible customer service (prompt, kind, informative and attentive), and the prices are so good for the quality materials and effort. Super pleased with this woman-owned business!"

Tashina B

"I LOVE my dress. It was so comfortable and I felt radiant. Ali my designer helped me with design, fabric selection, and made sure the sketches aligned with my vision. I will treasure my dress forever, even more so as it's one-of-a-kind."

Kristen T

"Lace & Liberty is a great choice for anyone who wants a dress they really feel is *them* while staying within a reasonable budget. To any plus-sized brides out there, I understand the anxiety and will vouch for the inclusivity of the team there."

Grace K

“Lace and Liberty gave me my dream dress for a similar price to other dresses I had looked at. They were an absolute joy to work with from the very beginning. I can't recommend [them] enough to anyone looking to have their own custom gown!”

Makenzie Southern

"My designer at Lace & Liberty listened to what I wanted and created a sketch that was exactly the dress I had in mind! There were progress pictures sent to me just to make sure everything was going as planned. The final dress was INCREDIBLE."

Erin F

"I had a great experience at Lace & Liberty and ultimately bought my wedding dress from them. I loved the intimate scale of their shop and the personal and patient approach they take to helping you find your dress. I highly recommend!"

Laura Ory

Lace & LIberty San Francisco Bridal Store - Featured Awards

Wedding Wire Couples Choice Award 2022Wedding Wire Couples Choice Award 2021Wedding Wire Couples Choice Award 2020Wedding Wire Couples Choice Award 2019

our unique san francisco bridal experience

A unique San Francisco bridal experience with personalized options

Wedding dresses hanging on a rack at the Lace & Liberty showroom in San Francisco

Try on a wide range of dress styles

Our San Francisco bridal experience is one-a-kind, fun and so memorable! 

Bring your loved ones or simply come yourself for a private 1 hour appointment with a dedicated stylist. We have over 200 samples and sizing from 0-20 to try on.

Can't wait to find your one!

Collection Gown Price range: $1500-$4500

Lace and Liberty designer pinning lace onto a mannequin in the showroom

Add customizations to any design

If you fall in love with any of our designs, we're also uniquely set up to provide small customization options as well so it's perfect! 

Every dress is hand made just for you and in your own proportions! Based on any existing design, we can also change the neckline shape, choose a different lining color, add removable sleeves and straps, add in support, specify the train length, and so much more! 

Customization additions: +$250-$1000


There’s no question about your love for your partner-to-be, but there might be a few about our showroom. We’ve answered some common questions here. 

Can I try on dresses at the San Francisco showroom?

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Yes! We carry sample sizes of our past, current collection designs and many more to try on. You may also get to see yet to be released new designs and a wide range of the fabrics & lace options we use in our designs displayed in our studio.

What’s the guest limit for appointments and is there a fee?

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We don’t charge a fee for any of our appointments. We don’t have a guest limit, however our studio is an intimate space that can comfortably accommodate up to 5 guests per party. If you have more than 5 guests let us know and we can figure out an appointment time when the showroom’s less busy.

Will I still need alterations if the design is made to my measurements?

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"Made to Measure" means that we will have the pieces made in your own measurements to improve on overall fit to suit your proportions. This will ensure that the dress is made in your own proportions and your height range rather than cut from a standard sizing template. This will reduce alteration needs but not eliminate it. 

We offer this service as an upgrade to using a standard size chart and reducing significant alterations. However the perfect fit is something we cannot guarantee, even without weight gain/loss, fabrics stretch and mold differently to a body. Alterations are expected and brides should always budget accordingly.

What’s your price range?

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Our collection designs range from $1500-$4000, see our Collection page for specific designs & pricing. Customization options are available on all of our designs, small customization on existing gowns start at $250.

Can I design a full custom gown in the SF showroom?

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Yes! Our design team can assist you in creating a unique one of a kind piece during your in person appointment in SF as well. You’ll have the added benefit of trying on our designs in similar fabrics or silhouette as a starting point, or mix & match two styles together into one perfect design. Our showroom is also home to our design studio, so we have the whole variety of luxe bridal fabrics to touch and feel in person, and our top 70-80 lace styles on display as well!

Lace & Liberty couple holding hands at their wedding
Lace & Liberty bride in pink dress kissing her husband in the street
Lace & Liberty bride with tattoos in a black wedding dress
Newly married Lace & Liberty couple in a grass field

Design a custom wedding dress that’s as unique as your love

Over 2000 brides have designed their dream dress with us. Now it’s your turn.