Unveil your dream custom wedding dress
On your special day, you deserve to sparkle and shine in a dress that truly embodies your unique style.
Welcome to our bespoke bridal atelier, where we’ve helped thousands of brides create a custom wedding dress that’s as unique and beautiful as the love they represent.











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your wedding dresstination
Effortless & fun
custom designed wedding dresses
It shouldn’t be difficult to find a wedding dress that feels like “you”.
Our custom wedding design service is inclusive, stress-free, and - most importantly - fun. Whether you know exactly what you want or only just started your Pinterest board, we’re your design BFF when it comes to your dress.
Why consider designing a custom wedding dress?
- Co-create your one-of-a-kind wedding dress that represent "you"!
- Fully customizable with thousands of fabric, lace and color options
- Fun and highly transparent, step by step guidance by a dedicated designer
- Design average: $2000-$3500
Bride Spotlight
Step Inside YB Chang's Custom Gown Process
The exquisite YB Chang from the Try Guys designed a gown fit for a queen. 👸
Wondering how it all works? Go behind the scenes and explore the entire custom process with YB and see her incredible vision come to life!
Here's where you can find us
Every love story starts with “hello.”
(Whether it's in person, or online)

Try on dresses & customize at our San Francisco bridal showroom
If you want to visit us IRL, book a private appointment at our sunny studio in San Francisco! We have a large range of sample dresses for you to try on during your in-person appointment. Any of our collection designs are available to buy as is, plus you can request customizations. We also offer our full custom design service from our showroom.

Schedule a free call with our design team to learn more
Interested in our fun, stress-free custom design service? During this complimentary call, we’ll take you through all the ins and outs of the process. This is not going to be a dress from the rack (or your mom’s closet) - we'll create a personalized, one-of-a-kind gown, made just for you.

Try on our collection gowns in San Francisco
2023 Soleil Collection
Exquisitely handmade wedding dresses designed for the unique, free-spirited, and oh-so-beautiful bride. Inspired by the dramatic California coastline, our dresses are bold, extraordinary, and fully customizable by none other than… yours truly.
How does this custom process actually work?
1
Start with a free consultation
Is custom design a good fit for you?
In this 15-minute call, we’ll guide you through the entire custom design process, give you price guidance, and bounce ideas around with you. Settle down with a coffee, ask all your questions, and enjoy a cozy virtual conversation with one of our design experts.
2
Visualize your unique design with a custom sketch
- Kick off the design phase with a $150 deposit
- Talk through your vision with our design experts
- Refine your design details, such as silhouette, neckline, color, fabric, lace & more
- Receive a personalized gown sketch as a gorgeous keepsake
3
Take a front row seat as your dream dress comes to life
We understand that designing a dress online can seem daunting, which is why we prioritize transparency throughout the entire process. Each dress is individually handmade, and we provide photos of your specific dress in progress - directly from our workshop - for you to review with your designer.
We're here to guide you every step of the way. Ultimately, our goal is to ensure that you are thrilled with your one-of-a-kind dress.



THe Lace & Liberty Story
Where art meets heart
As a proudly women-owned company, we know how you feel. You want to look incredible on your wedding day, and you want every step that gets you to the aisle to be stress-free. Together, we’ll guide you through the journey of a custom wedding dress design, from the initial consultation, sketch visualization and choosing fabrics, all the way through to creating patterns and hand-sewing every last detail of your gorgeous gown.

FAQs
There’s no question about your love for your partner-to-be, but there might be a few about our virtual dressmaking process. We’ve answered some common questions here.
How much does a custom wedding dress cost?
Our custom design pricing starts at $1500, and goes up to $5500. On average, brides spend between $2000-$3500 on a fully custom gown with us, made to her measurements. Here at Lace & Liberty we've created a unique direct to consumer model where we handle the entire design, dress making and delivery process, and pass on any savings directly to brides, allowing us to co-create with you a unique gown at an accessible price point!
How long does it take to make a custom wedding dress?
Crafting a custom wedding dress typically takes 6months, his timeframe includes consultations, design finalization, production edits and shipment times. We deliver final gowns to brides no less than 4months prior to the wedding date to ensure ample time for final fittings and alterations. We recommend brides start the process 10months to 1 year before the wedding, but we also have rush options available up to 8-12 weeks.
What should I consider before purchasing a custom wedding dress?
- Style: Find out and be confident on what styles look best on you! Be open minded in trying on designs with different neckline, silhouette and fabrics to find out what you love and don't love.
- Budget: Understand the full costs, including the dress design, accessories, as well as final alterations.
- Timeline: Ensure you have enough time for the entire design and fitting process. Leaving enough time for final alterations is also key in planning.
- Comfort: As you'll be wearing your wedding dress for an extended period of time, make sure to consider if your designs also meets your comfort requirements.
- Designer's Expertise: Have a consultation to see if the design team aligns. with your vision and what possibilities and limitations are. Have a look through dress designs that the brand has created for past brides to get inspiration and a good sense of results.
- Alterations: Understand the alteration process, timeline and any associated costs.
Design a custom wedding dress that’s as unique as your love
Over 2000 brides have designed their dream dress with us. Now it’s your turn.