Our philosophy

We work hard for the luxury to design a dress that fits our personal style and body type.




our mission

Lace & Liberty is making it affordable for every bride to design her own wedding dress. Our brides receive atelier style bespoke dresses tailor made to the bride's own measurements at the same price point that most brides would pay for a dress at a bridal boutique with no customization.

Lace & Liberty is all about choice, and valuing the bride's time and opinion. We're not convinced that traditional bridal (straight sizes only, limited appointments, and pushy salespeople) is suited for every modern woman. We're recreating every piece of the bridal dress experience – how to shop, designing your own dress, inclusive sizing, fitting at home or at our experiential showroom, and superior comfort with our tailor fit.




INCLUSIVE SIZING

We invite every bride to try on our pieces before you buy. All our samples come in size 14 or above to celebrate all brides, regardless of size or shape. With each piece tailor made to your measurements, we ensure that the neckline, bust, arm holes, waist and length fits your individual measurements.

ACCESSIBLE PRICING

We make the dresses in our workshop and deliver them directly to you. We don't have hefty transaction costs with middlemen, and because each dress is custom made, we don't keep any inventory. We pass these savings onto you.

FITTING OPTIONS

We offer two ways to try on your dress - in person at our experiential showroom where you learn how to design your dress, or we deliver samples to your doorstep to try on at your convenience in the comfort of your own home.

Invite your mom to see your fitting on Friday, and then throw a get together with your girlfriends on Saturday for a second opinion. Try it on at 1am and Facetime with your loved ones living abroad. Come into our showroom for a test run, and then try on more styles at home weeks later to confirm your look. Do what works for you.

PERSONALIZE YOUR DRESS

Lace & Liberty believes that the dress you choose should represent you in every single way. We want your friends and family to look at you on your wedding day and say "Wow, that dress is so you!"

You have freedom to create a signature silhouette by mixing and matching pieces from our bridal separates. Customize each piece by tweaking design details so that it's exactly how you want it. An expert bridal consultant will guide you through hundreds of options.

OBSESSED WITH FIT

Each piece is tailor made to your measurements. This makes our dresses more comfortable - the garment waist falls precisely at your natural waist, bust is the proper size, shoulders fit perfectly, sleeves are the right length, detailing at the bottom of the skirt is shown completely.

Our brides often find that they need minimal or no alterations, saving time and cost.