Original About Us Page



Lace & Liberty brings the luxury of atelier bridal wear to every bride. We were conceived for women who want to feel stunning on their wedding day in a dress that displays her confidence and reflects her personal style. We offer a truly unique experience that focuses on quality, detail and an exquisite variety of choice. We have taken great care in handling the technical aspects of each piece, from each layer of tulle, to the placement of boning, to using the most beautiful and comfortable materials. We want you to feel amazing and very you on this special day.

Design your dress. Create your own silhouette by mixing and matching from our collection of tops and skirts. We can make it into a one piece dress. Customize design details to make it truly unique to your personal style.

Tailor made. Each dress is custom made to your own measurements for superior comfort and fit. Your dress comes to love your proportions and in the perfect length. Our brides often need minimum or no alterations.

Fast turnaround. All our dresses are delivered to your door in 8-10 weeks. Rush orders are even faster. Don't settle for a "good enough" dress off the rack. We'll guide you through designing your dream wedding dress tailor made just for you.

Our Mission

Lace & Liberty is making it affordable for every bride to design her own wedding dress. Our brides receive atelier style bespoke dresses tailor made to the bride's own measurements at the same price point that most brides would pay for a dress at a bridal boutique with no customization.

Lace & Liberty is all about choice, and valuing the bride's time and opinion. We're not convinced that traditional bridal (straight sizes only, limited appointments, and pushy salespeople) is suited for every modern woman. We're recreating every piece of the bridal dress experience – how to shop, designing your own dress, inclusive sizing, fitting at home or at our experiential showroom, and superior comfort with our tailor fit.


Our Story 

Our founder Danielle Wen searched high and low for her perfect wedding dress, and found it nowhere. She fell in love with the neckline of one dress, only to pine after the skirt of another. Boutiques filled with racks of designer dresses aren't able to customize to create her prefect look, and ateliers that create dresses from scratch are daunting and unaffordable.

Wedding dresses are sold in a single piece in straight sizes, and brides are forced to compromise on style and fit. Alterations are expensive, and frequently unable to fit certain silhouettes on particular body types.

Danielle went directly to the source to find a solution - the manufacturers. She developed a system of bridal separates to give brides the power to build a silhouette that she loves and compliments her body type. By engaging with customers directly, Lace & Liberty is able to offer atelier style bespoke dresses tailor made to the bride's own measurements at the same price point that most brides would pay for a dress at a bridal boutique with no customization.

Lace & Liberty was founded to instill confidence in women. We give each bride the option to express her personality through designing her own dress. And, we make sure that she glows in a wedding dress tailor made just for her.

Lace & Liberty believes in choice, and valuing the bride's time and opinion. By listening to the bride, we custom make her dress with perfect fit to her measurements, so that she glows with confidence on her wedding day.

Based in San Francisco, Danielle spends her spare time exploring the great outdoors of California with her husband Neil and their dog (and Lace & Liberty mascot) Buddy.