Let’s talk $$$

Real talk: We’ll never sell you on a dream you can’t afford. Before we discuss fabrics and design options, we’ll go over your budget. Our dresses range from just $1500 - $5500, with the average gown costing between $2000 and $3000. We’re all about exceptional service at accessible pricing.

Lace and Liberty designer pinning lace onto a mannequin in the showroom

What to expect when we meet

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1.

Go over inspiration

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Open up Pinterest, haul out your vision board and give us the full breakdown of your dream dress. We want to know everything, no matter how overboard you might think you're being (you’re not, btw).

During the initial chat, we will take your ideas, style, venue and even the weather into consideration to start threading your design together. Or, we’ll give you some homework on the next steps in narrowing down your vision.

2.

Chat about your budget

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We'll then provide initial price guidance for you based on your design ideas. By providing us with your ideal price range, we’ll be able to suggest the best-suited materials, beadwork, embroidery and lace for your dream dress. If your gown ideas don’t match your budget, we can provide a breakdown of different options or beautiful alternatives to help keep you within the limits.

3.

Discuss any design no-gos

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Hate mermaid-style? Don’t want even a hint of lace? Everyone’s got their wedding dress peeves, and now is the best time to bring them up. We’ll make note of what’s NOT on the cards, and be sure to leave them out.

4.

Discuss next steps

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We break down our custom design process into 3 stages: Explore, Design & Production. We'll walk you through what to expect at each stage and show you examples of our designs + behind the scenes photos.

5.

FAQs, timelines & next steps

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We know the custom design process is very different than traditional gown shopping, so let us answer any questions you might have. We will discuss timelines, how alterations will be handled, and let you know how best to prepare for the process to ensure that you know what style looks best for you - before diving into the custom process.

1.

Go over inspiration

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No matter if this is your first appointment (and you have no idea what you’re looking for), or your 5th and you know exactly what you love - we can’t wait to hear about your wedding and chat about what inspires you. Show us what you like and don’t like, and we’ll take it from there.

2.

Try on our collection gowns in person

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Our design team will listen to what your style preference is and give you some of our suggestions as well. We’ll pull designs that are in the style you’re looking for, and based on your feedback we’ll continue to hone in our selection for you as the appointment progresses. Don’t be afraid to try something you may not have imagined - brides often surprise themselves by falling in love with something completely different from what they imagined they would like!

3.

Chat about your budget

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We’ll provide a gown quote during your try on appointment and a follow up email with information on all the ones you love the most. We can also give you an idea of customization costs on additional designs and discuss fully custom pricing estimates. By providing us with your budget, we can show you the styles that best suit and give options to add and customize.

4.

FAQs, timelines & next steps

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Now’s your chance to ask us anything! At this stage we will discuss timelines, how alterations or customizations will be handled (if you have any), and we’ll finalize the costing details.

Book your appointment

Go behind the scenes

See what makes us stitch

Lace & Liberty designer draping material onto a mannequin

The intricacies in our craftsmanship

Every button, sequin, bead and lace piece is hand-sewn onto the perfect fabric for your dress style. Forever is a long time, which is why we believe that each dress we make deserves extra attention to detail.

Lace & Liberty designer applying sparkly lace to a mannequin

A look into the L&L custom experience

Our custom design process is even more inclusive and transparent than any other method, because we include you every step of the way - from the very first virtual consultation to snapshots of your dress in the workshop, and everything in between.

Lace & Liberty showroom in San Francisco

Take a tour of our sunny San Fran showroom

Twirl and toast to the beginning of your forever and try on dresses in our sunny Lace & Liberty showroom. Book your complimentary one-hour appointment today.

featured awards
Wedding Wire Couples Choice Award 2022Wedding Wire Couples Choice Award 2021Wedding Wire Couples Choice Award 2020Wedding Wire Couples Choice Award 2019