How Our Wedding Dress Design Process Works
Look and feel just the way you want on your big day! With a dress designed and made just for you, you can shine and be comfortable all in one.
We've created an enjoyable, stress-free and detailed virtual design process - possible through the guidance of our design team. Book a complimentary, no-obligation call to chat about your dress ideas and learn more.
Join 2,500+ brides in designing your own one-of-a-kind gown!
In their words
What brides say about designing with us
Designing from home
“They are located in San Francisco, and I am in New Mexico. They were quick to respond to all my emails and phone calls. And even though I had all my consultations and measurements done via zoom, it fit like a glove.”— Liz A., WeddingWire
“Even though I live across the US in a completely different time zone they were flexible, professional, and prompt throughout the whole process from initial zoom call, measurements, and all the in between calls and emailing. My dress arrived in ample time for my big day, and it didn’t need any alterations, it was PERFECT!”— Athena, WeddingWire
The sketch and process
“My designer at Lace & Liberty listened to what I wanted and created a sketch that was exactly the dress I had in mind! There were progress pictures sent to me just to make sure everything was going as planned. The final dress was INCREDIBLE.”— Erin F, Lace & Liberty bride
“My designer was Ali (Alison) and from her initial sketch to the final product, she knew what she was doing and I had so much confidence in her.”— Danielle, WeddingWire
The price
“I had a specific cut and style in mind that I simply wasn’t finding elsewhere, and I was pleasantly surprised by how affordable custom-designing my dress was.”— Diane K, Lace & Liberty bride
“My dress was about $3,500 which is really good for a fully custom dress designed from the ground up.”— Irelia, WeddingWire
The finished dress
“I LOVE my dress. It was so comfortable and I felt radiant. Ali my designer helped me with design, fabric selection, and made sure the sketches aligned with my vision. I will treasure my dress forever, even more so as it's one-of-a-kind.”— Kristen T, Lace & Liberty bride
“If you are thinking of getting a custom dress, there is nowhere else you'll find this level of style and quality!”— Alexa, WeddingWire
Quotes are from brides’ reviews on WeddingWire and from brides featured on our site.
Designed just for you
Elevate your big day
Design your wedding dress
Accessible pricing
One-on-one consultations, highly-qualified design guidance, and exceptional quality dresses. With our direct-to-consumer model, we’re able to create a personalized experience at prices that are comparable to off-the-rack options.
Price range: $1,500–$5,500
Most brides spend: $2,000–$3,500
Your dress, your way
Petite, tall, or anything in between - we create dresses designed for your shape and size. Choose your preferred neckline, lace, color and any unique customizations - we’ll provide a sketch of your stunner before creating the masterpiece itself. Our process allows you to get exactly what you want, and have fun while you’re at it.
Expert guidance & transparency
What happens when you combine self-expression with expert design guidance? You get a dress that’s uniquely you. It’s so much more than a pre-designed dress - it’s something that reflects YOU.
Our process is inclusive & transparent: we show you behind the scenes progress photos, have you approve of the final gown so you can be at ease throughout.
how it works
Custom Design Process in 3 Steps
01
Book a complimentary virtual design consultation
Your initial consultation with one of our expert designers is a personalized, relaxed session that will answer all of your questions about the custom design process. Use this time as an opportunity to explore your style, get input on your ideas, and discuss your inspiration - all from the comfort of your living room.
During this complimentary 20-minute call, we’ll guide you through the custom dressmaking process with zero obligations from your side.
02
Collaborate 1x1 with your designer, hone in on the details
We kick off the design process with a $150 deposit. You'll work with our design team to hone in on all the details of your dress design, choose the best fabric and lace options, and give you advice on it all coming together to ensure structural integrity, too. Then, the fun starts - your designer will get to work on every bride’s favorite bit: the sketch.
Your dress sketch is our gift to you - the perfect keepsake for a beautiful time in your life, as well as a moment for you to visualize your gown with all of the elements woven together.
03
Go behind the scenes, receive progress updates
Even though all of our interactions are online and through video, you're included at every step, from the first call to progress photos.
During our production phase, we take you behind the scenes to our workshop to see your actual dress being made. You'll get to see progress photos of the neckline and silhouette coming together, the lace placement, and the ruching and pleating details - all of which will be reviewed and approved by you before we finish your beautiful gown by hand.
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Brides in the wild
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Custom wedding dress design FAQs
Common questions about designing your own wedding dress online with Lace and Liberty.
How does custom wedding dress design work online?
Book a complimentary consultation, collaborate 1:1 with a designer on silhouette and fabrics, and receive made-to-measure production in about 6 months.
How much does a custom wedding dress cost?
Most Lace and Liberty custom gowns are $1,500-$5,500; the majority of brides spend $2,000-$3,500. Get a price estimate.
Can I design a dress in San Francisco?
Yes. Visit our San Francisco bridal showroom at 1301 Castro St for in-person design and try-ons.
Design a wedding dress that's as unique as your love
2,500+ brides have designed their dream dress with us. Now it's your turn.